Your Wedding Planning Strategy: 4 Important Things to Know

Wedding planning is a complex process that requires careful consideration and strategy. From selecting the wedding party to choosing vendors, many decisions must be made to ensure your special day runs smoothly. It’s important to take the time to plan and consider all of the details that will make your wedding unique. This includes deciding on roles for your wedding party, finding a good wedding planner, hiring a photographer, and using a wedding planning app.

Here are four important things to know to make an effective wedding planning strategy to help you make the most of your big day!

wedding planning strategy

What is a Wedding Planning Strategy?

A wedding planning strategy is a plan of action that helps couples organize and manage their special day’s details. It includes deciding on roles for your wedding party, finding a good wedding planner, hiring a photographer, and using a wedding planning app. A well-thought-out strategy will help you stay organized and ensure that all aspects of your wedding are handled efficiently.

wedding planning strategy
Source: The Knot 2023 Global Wedding Report

Who Should be Involved in the Planning Process?

Involving your wedding party and family members in the planning process is important. This will help ensure everyone is on the same page and their needs are considered. Hiring a professional wedding planner who can help you make decisions, coordinate vendors, and manage the budget is also a good idea.

wedding planning strategy

How to Start Your Wedding Planning Strategy?

Firstly, you don’t have to finish your entire list before sending invitations to your wedding party. Focus on sending invitations to your wedding party, including your maid/matron of honor and best man, bridesmaids, groomsmen, and usher, flower girl, for example. Also, don’t forget to consider your vendors as your extended wedding party. This is important because you want to get your vendors’ schedules as soon as possible to ensure they are not booked for your important date.

Also, remember that your wedding planning strategy does not have to be exactly like anyone else’s. For example, your process will look very different if you have a small destination rather than a large wedding in your backyard. Give yourself some grace and flexibility depending on what type of wedding you plan to host. If you ask your guests to come to an international travel destination, that will require much more planning than if you are having a hometown wedding and not expecting many people to travel. Don’t be afraid to devote more time to areas you know will need, such as transportation.

Food is another major planning area that will take time in your wedding planning strategy. What most people don’t think about is that you will need to plan food for your wedding reception and rehearsal dinner and all of your wedding events, such as your wedding shower, bridesmaids’ day, guy time, and even your honeymoon. All these are wedding events you must consider regarding what kind of food you will have.

After you think about how much time you would like to spend on these areas, go ahead and send your invitations to your wedding party. Remember everyone who will stand with you during your wedding and any vendors assisting. Once your invitations to your wedding party are finished, you will have completed a major milestone in your wedding planning.

wedding planning strategy

4 Important Things to Know

1. Select Your Wedding Party Roles

When selecting your wedding party roles, it is important to consider the people closest to you and who can help you throughout the planning process. Your maid/matron of honor and best man should be reliable and organized, as they will be responsible for helping you with tasks such as organizing bridal showers and bachelor parties. Your bridesmaids and groomsmen should be people you trust and can rely on to help with tasks such as addressing invitations and helping with decorations.

Officiating Minister

The officiating minister of your wedding is very important in your marriage. They are not just in charge of the wedding. They are the ones who are performing and blessing the act of you marrying another person. Therefore, it’s important to include your minister in every part of your planning, from counseling sessions to giving input on your plans. Invite them to pray for you that everything will go well. It will go a long way.

Maid of Honor/Matron of Honor

The Maid of Honor and or Matron of Honor are some of the most important roles in your wedding. You can have both or multiple of these roles. The Maid of Honor is traditionally unmarried, and the Matron of Honor is married. Because they will support the Bride, they will have much preparation to assist throughout the wedding events.


The Bridesmaids are also some of the hardest workers during the wedding because they will support the Bride in many different ways. They will help with the wedding design, event support such as with the wedding or bridal shower, and just helping the Bride to ensure everything is moving forward as planned.

Best Man

The Best Man is in charge of more than just the wedding rings. The Best Man is in charge of a special event for the Groom and the Groomsmen. This is very important because the Groomsmen will likely bond for the first time they get together.


The Groomsmen may not have as much responsibility as the Bridesmaids; however, they will still have a significant responsibility. They may be in charge of backup transportation, courier, or whatever may be necessary at the last minute.

Passage Reader

The reader of the Scripture during the wedding ceremony is a very special and sacred part of the wedding. Besides the passages the officiant may read, these may be the only ones. This is usually a close friend or young relative who may not be old enough yet to be a bridesmaid, groomsman, or someone who cannot participate in all wedding events.

wedding planning strategy

More Wedding Party Roles


The purpose of an usher is to welcome everyone into the wedding ceremony and ensure that everyone finds their seats without issues. This is sometimes harder than it sounds because, especially in a larger wedding, you may need to communicate who will sit where, how many people are with, and any preferences you have about where to sit. A good usher will help ensure that everyone sits where they would like without disrupting the service, especially after it begins.


Remember to include the musicians as a part of the extended wedding party. Musicians may have very busy schedules for other weddings, performing professionally, or for the church. Do your best to respect their schedules, and if they are a professional musician, consider paying them a fair rate according to their preference. You will want to get on their schedules as soon as possible.

Flower Girl

The flower girl is usually a relative who, like the Reader, may be too young to participate in another way. This is a precious task, and you will appreciate including them when you see the joy they bring to the ceremony.

Ring Bearer

The ring bearer is a similar task. However, it is very rarely a role where the young ring bearer holds the actual rings. Usually, there is something in place for the young participant in their place. But just like the flower girl, this is a heartwarming part of the wedding party. Of course, for younger members of the extended wedding party, you will want to coordinate with their parents for any rehearsals or events you would like them to attend.

Wedding Planner

The wedding planner is perhaps the most important person in your strategy. Although they may have a team or an assistant, they will be your wedding events’ primary planner and coordinator. The hardest part is getting a good wedding planner available for your wedding events, especially your wedding day. But once you have this, a well-experienced planner will know all the challenges, last-minute needs, and typical surprises to anticipate ahead of time. They will communicate clearly and let you know if anything needs to be done beforehand.


The photographer is another important part of the wedding planning strategy. They will be responsible for capturing all the special moments of your wedding day, from the ceremony to the reception. When selecting a photographer, look at their portfolio and ask questions about their experience and style. Most photographers are happy to share their portfolios with potential clients. You want to ensure that you are getting someone who understands your vision and can capture it in a way you will love for years to come.

Of course, we must recommend Wedistry for Wedding Parties on the App Store to assist with your wedding planning strategy, especially regarding the wedding party. Try for free on the App Store today!

wedding planning strategy

2. Hire a Professional Wedding Planner

Hiring a professional wedding planner is an important part of your wedding planning process. Although hiring a wedding planner is not compulsory if you are hard-pressed for time or have no one to help you with the planning, a professional wedding planner can help you make decisions, coordinate vendors, and manage the budget. Since they are experts in the wedding planning business, they will also be able to provide valuable advice and tips on making your wedding day a success. When selecting a wedding planner, ask for references and read reviews online and ensure they have a very good knowledge of the wedding industry. Before signing any contracts, you should also discuss your budget and expectations with them.

When it comes to the wedding day itself, a professional wedding planner can help you with the event logistics. They will be able to coordinate with vendors and ensure that everything runs smoothly on the day. They can also help you create a timeline for the day so that everyone knows what is happening and when. Additionally, they can provide advice on seating arrangements, decorations, and other details that will make your wedding day special

3. Choose the Right Vendors

Choosing the right vendors is an important part of your wedding planning strategy. You want to ensure you are getting quality services at a reasonable price. Don’t fall for dodgy marketing tactics when selecting event vendors, be sure to ask for references and find out if they have positive reviews online. Additionally, meeting with potential vendors in person is important to get a better feel for their style and professionalism. When selecting vendors, discuss your budget and expectations with them before signing any contracts.

What types of wedding vendors are involved in a marriage?

When planning a wedding, many vendors need to be considered. These include caterers, florists, photographers, videographers, DJs and bands, cake makers, hair and makeup artists, transportation companies, and more. Each vendor plays an important role in making the wedding day special and memorable.

4. Create a Budget

Creating a budget is an essential part of your wedding planning strategy. You want to ensure you are not overspending on any aspect of the wedding and get the best value for your money. When creating a budget, it’s important to consider all the different aspects of the wedding, such as venue, catering, decorations, photography, music, and more. Additionally, you should also factor in any additional costs that may arise, such as taxes and gratuities. Once you have a budget in place, it will be easier to stay on track and ensure all your wedding expenses are accounted for.

Wrapping Up

In conclusion, we all know that finding a good wedding planning strategy can be a complex process with many pain points. However, if you take the time to complete this step, the rest of the process will be much easier. With over ten years of experience officiating weddings, I am convinced this will save you the most time compared to how long it will take to decide your roles.


Finally, after you finish your wedding invitations for your wedding party, head on over to start another important step in your planning, How to Write Your Vows in 5 Easy Steps.


If you happen to be a wedding planning strategist, you might have questions regarding acquiring an ideal client base, creating a budget, and what types of vendors are involved in a marriage. Here are some questions and our advice to help you scale your wedding business.

How do I acquire an ideal client base as a wedding planner?

If you want to break into the wedding planning industry, the best way to acquire an ideal client base is by employing a marketing strategy that involves networking with other wedding professionals and clients and building relationships offline or on social media. You can also use social media platforms like Instagram and Facebook to promote your services and reach potential clients. Marriages happen yearly, and people always look for affordable wedding packages. If you can top that with additional services offering super value to your clients, you can quickly acquire an ideal client base.

What type of content should I create for my wedding blog?

When creating content for your wedding blog posts, it’s important to focus on relevant topics for your target audience. This could include advice and tips on wedding planning, destination weddings, vendor reviews, DIY projects, and more. You can also use your blog as a platform to showcase photos from real weddings or highlight items you offer.

How can I reach my target audience through social media?

Social media is a great way to reach your target audience regarding wedding planning. You can use platforms like Facebook, Instagram, and Twitter to share posts about upcoming events or promotions and boost your social media presence. You can also use these channels to engage with potential clients by responding to comments and messages promptly.

What other marketing materials should I consider for my business?

In addition to social media marketing efforts, there are other materials that you should consider when promoting your business. These include email campaigns, print materials such as flyers, business cards, brochures, search engine optimization (SEO) tactics, and consultations with potential clients. By utilizing these strategies for wedding planners in combination with each other, you can reach a wider audience and increase your chances of wooing your future client.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Affiliate notice

This site is owned and operated by Aaron S. I participate in the ShareASale and Impact Affiliate Programs, affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to ShareASale and Impact. is compensated for referring traffic and business to these companies.